Post by account_disabled on Jan 24, 2024 6:15:00 GMT
Hi all! I am Alina, content marketer for the English-language blog Ringostat. And now I am also the permanent editor of the “The Juice” section, in which I will collect for you current news from Western media. In this article you will find reactions to quarantine and changes in the strategies of Western companies that helped them adapt to new conditions. Table of contents Ecommerce Amazon eBay iHerb B2B HubSpot Mailchimp Ringostat Hotel and restaurant business Radisson Hotels Canlis Beauty industry Sephora L'Oréal Instead of conclusions The rules of successful business that worked yesterday have changed in a few weeks. But don’t lose heart and think about strengthening your online channels and establishing communication with customers.
Statistics show Fax Lists that many Western companies focus on these strategies - and win. Why does this work? Quarantine does not mean that people will stop shopping. On the contrary, according to Statista , the trend towards online shopping is only increasing: The online shopping trend is only increasing Source of the image: Statista.com Google Trends also shows a rising curve for the topic “Online Shopping”: Rising curve by topic Ecommerce Amazon Amazon announced that they plan to hire 100,000 new warehouse and delivery workers. The company is expanding its workforce to keep up with demand for online shopping as consumers stay home due to lockdowns.
The company's CEO and founder, Jeff Bezos, also explained in his message to all employees that Amazon has changed its processes for logistics, transportation, supply chain, purchasing and third-party seller services. This was necessary to prioritize the storage and delivery of essential goods. For example, household products, disinfectants, baby formula and medical supplies. He also stressed that the company provides vital services to people everywhere, especially the elderly, who are most vulnerable right now. A message from the founder of Amazon to his employees regarding quarantine A message from the founder of Amazon to his employees regarding quarantine eBay The company's management shared the current measures they are taking to “adapt to the new reality.” eBay is highlighting the importance of online trading when brick-and-mortar stores selling essential goods are closed.
Statistics show Fax Lists that many Western companies focus on these strategies - and win. Why does this work? Quarantine does not mean that people will stop shopping. On the contrary, according to Statista , the trend towards online shopping is only increasing: The online shopping trend is only increasing Source of the image: Statista.com Google Trends also shows a rising curve for the topic “Online Shopping”: Rising curve by topic Ecommerce Amazon Amazon announced that they plan to hire 100,000 new warehouse and delivery workers. The company is expanding its workforce to keep up with demand for online shopping as consumers stay home due to lockdowns.
The company's CEO and founder, Jeff Bezos, also explained in his message to all employees that Amazon has changed its processes for logistics, transportation, supply chain, purchasing and third-party seller services. This was necessary to prioritize the storage and delivery of essential goods. For example, household products, disinfectants, baby formula and medical supplies. He also stressed that the company provides vital services to people everywhere, especially the elderly, who are most vulnerable right now. A message from the founder of Amazon to his employees regarding quarantine A message from the founder of Amazon to his employees regarding quarantine eBay The company's management shared the current measures they are taking to “adapt to the new reality.” eBay is highlighting the importance of online trading when brick-and-mortar stores selling essential goods are closed.